When I started at MailerLite we had just a couple of customer stories scattered around the website. So we built out a full program, with everything from selecting suitable clients to publishing and promoting the content.

We now have over 20 customer stories and a repeatable process for creating them. These stories get 100s of views per month and we've used the content in ads, landing page, blog posts and social posts. ...

I built my blog on Lovable, yes this one that you're reading right now, and I'm super happy with how it turned out.

Most people think of Lovable as a tool for building apps, not blogs. But a blog is just an app you use to publish posts. Once you set it up the right way, you get something that works like WordPress or Ghost, except you own every feature and can add new ones just by asking....

A customer success story is a piece of content that shows how a real customer used your product to overcome a challenge and get results. It's told from the customer's point of view, backed up with their own quotes and real numbers.

That's the textbook definition. But after writing 20+ customer case studies for MailerLite and MailerSend, I think it misses the most important word: story....

Most teams treat a customer success story as one blog post. They spend weeks finding a customer, running the interview, and getting approvals, then publish it once and move on.

That's a waste. A single customer story can power your sales follow-ups, landing pages, newsletters, social feeds, and ads for months. The problem is that rewriting it for every format takes time most teams don't have....

A great customer success story does something no feature page can. It lets a potential buyer see someone just like them, facing the same problem, getting real results with your product.

But many customer stories never get there. They read like feature lists, bury the results, and focus on the company instead of the people who use the product....

Finding customers to feature in your customer stories isn't always easy, especially if your program is new and you don't have existing examples to show people.

When running new programs, these are the 7 methods I usually recommend for getting your first few customer stories....

I built a Claude skill that produces a near publishable draft of our newsletter in seconds.

But it took a few attempts to get right. It wasn't until I built skills for each section of the newsletter separately that I consistently got good results. ...

Everyone's talking about AI moats like data, distribution, networks, and speed.

But there's another I haven't seen mentioned: your customers....

The first thing you should do when building your customer story program is to identify your brand's main promise (or promises) and then look for customers who prove you do what you say.

Once the story is complete, you can add it to the homepage right next to where you make the promise. This shows anyone who visits the site that your product actually does what it says it does....

I'm Duncan, a customer story writer with around nine years of experience writing for the web.

When I joined my company, there were just a couple of customer stories scattered around the website. I helped build a full customer story program from scratch, covering everything from choosing the right customers to publishing and promoting the finished stories. We now have 20+ customer stories across its two products and a repeatable process for creating more....

In May, we were very excited to see a huge increase in traffic from ChatGPT. If you check your website’s analytics, you might see the same thing.

The reason for the change is that ChatGPT started adding links when it mentioned a brand. This means that despite the big traffic gain, the actual visibility we were getting from the tool probably hadn't changed much. Before the update, we were still being mentioned, but people would have arrived at our site indirectly. ...

I vibe-coded this website with Lovable. One of my favourite things about creating with Lovable is that you can go beyond the boundaries of what is typically expected from a website.

The main idea behind the site is that I wanted it to feel more like a feed than a blog. That's why you can access all the content without ever moving to another page. When you click to read more, the article simply opens in place so you can continue reading. ...

MailerLite has a huge library of content. Keeping it up to do date with new features and data is no easy task.

But the benefits of doing so are huge since recently published articles:...

I've lived on Jeju Island for 15 years now. I wanted to create a place where foreign tourists could easily get English-language information relating to the island.

I started the website in 2022, and grew traffic through targeting SEO keywords. The audience grew quickly for the first couple of years and has now settled in to a nice seasonal cadence. ...

The MailerLite newsletter is a direct channel to customers and leads that we can use to build engagement. This is essential since engaged customers are more likely to stick with us over the long term.

I've written newsletter content since joining MailerLite over 4 years ago, and owned it for the last two. We use the newsletter to share blog posts, boost new feature visibility, drive webinar attendance, and promote sales....

LinkedIn has always been a useful way to share my work and generate oportunities. I'm never as consistent as I'd like to be, since I don't really have anything to sell. But when I do post, something good tends to happen.

Here are some of my highlights:...

AI has eaten up lots of clicks from informational search queries. But, data is still referenced frequently in AI answers, as well as linked to by other websites.

With that in mind, we decided to create 3 new data reports in 2026, with the goal of:...